Be your own advocate!

I had a conversation with a client this week which included some strategies to on how to grow their podcast audience. “There are a couple of other similar podcasts that have launched in the last six months” they told me,  “and the presenters of those shows have much bigger profiles than me, their podcasts are already higher in the charts. Both have asked me to appear as a guest on their shows, but I’ve ignored them”.
I asked why.

“Because I don’t want them stealing all my listeners”
 
I explained to them that in fact, the opposite would happen. Appearing as a guest on bigger shows that have similar listeners to yours is a brilliant way to grow your audience. By appearing on those other podcasts, you’re letting a much bigger pool of people (who you know are already interested in your content!) know your show is out there.

I’ve seen really good growth happen for other clients by collaborating with similar podcasts in their sector, in a variety of ways. There’s a lot you can do without spending money on advertising. Be your own advocate!

#podcast #growth #marketing #audience #audienceengagement