Summary

Better Business Outcomes talks to leaders and senior communicators about the areas where you should be focusing to build personal and organisational resilience.
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About Better Business Outcomes

This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. 

Societal inequalities, the environment and cost of living crisis mean that it is more important than ever for organisations to understand the role of public relations PRs and their own contribution to society. 

Presented by Sarah Waddington and Stephen Waddington

The Latest Episode of
Better Business Outcomes

Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025.

They discuss:

  • The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation.

  • AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration of risk issues. There will be a back-to-basics focus on authentic communication and human relationships in 2025.

  • Despite 2024's challenging economic climate, with many organisations still managing post-pandemic effects, there is greater certainty around areas of risk, and encouraging signs for the public relations sector moving forwards.

  • Notable management and public relations failures in 2024 include the Grenfell Tower and Post Office crises. Reputation was prioritised over victims in both cases.

  • Successful campaigns included the Northumberland National Park's response to the Sycamore Gap tree felling and Led by Donkeys’ activist work to highlight children’s deaths in Gaza.

  • Looking ahead to 2025, key focus areas include employee wellbeing, organisational culture and the ongoing challenge of establishing public relations' value within management structures.

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media


© What Goes On Media, 2025.