Presented By

Sarah Waddington


Interviews with some of the North’s most influential leaders offering professional and personal perspectives on each person’s role, the economy, politics, communications and more.

Latest Episode

1st April 2021  //  Eileen Jones

About My Friends In The North

PR and Management consultant Sarah Waddington wanted to start a podcast to both showcase the vibrant business community in the North East of England and also provide a platform for her clients.

Sarah was confident in sourcing guests, writing and conducting interviews and recording material, but wanted support and guidance in production and distribution.

We assisted with sourcing music and voice overs and produce and mix the podcast each month. We also set up hosting, an RSS feed and pushed out to all major platforms.

The Latest Episode of
My Friends In The North

1st April 2021  //  Eileen Jones

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures.

Here she speaks to Eileen Jones from Cumbria PR, who has just published a wonderful paperback called ‘How parkrun changed our lives’ about:

  • What inspired Eileen to write a book about parkrun
  • How she organised a book launch which, despite COVID-19, saw 104 relay runners carry a book via a parkrun all the way from the Lake District to London, where the book was handed to the original founder of parkrun in Bushy Park
  • Why parkrun resonates so much with people
  • What makes an impactful marketing event with the means to grow
  • About Ambleside and Cumbria where Eileen lives and more.

If you’d like to pick up a copy of ‘How parkrun changed our lives’ by Eileen Jones, you can get that here. You can also keep up to date with the story and Eileen’s news on Twitter via @CumbriaPR. 

If you or anyone you know might make an interesting guest, please do drop me a line at Sarah@Astute.Work.