Presented By

Sarah Waddington


Interviews with some of the North’s most influential leaders offering professional and personal perspectives on each person’s role, the economy, politics, communications and more.

Latest Episode

8th January 2021  //  Lucy Winskell OBE

About My Friends In The North

PR and Management consultant Sarah Waddington wanted to start a podcast to both showcase the vibrant business community in the North East of England and also provide a platform for her clients.

Sarah was confident in sourcing guests, writing and conducting interviews and recording material, but wanted support and guidance in production and distribution.

We assisted with sourcing music and voice overs and produce and mix the podcast each month. We also set up hosting, an RSS feed and pushed out to all major platforms.

The Latest Episode of
My Friends In The North

8th January 2021  //  Lucy Winskell OBE

My Friends in the North

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business and community figures.

Here she talks to Lucy Winskell OBE, the new chair of the North East Local Enterprise Partnership and Pro Vice-Chancellor for Employability and Partnerships at Northumbria University, about:

  1. Lucy’s priorities at the North East LEP at a crucial time for the regional economy.
  2. How partnership working is mitigating the impact of COVID-19 and Brexit on the region – and the region’s ask of Government.
  3. Lucy’s role at Northumbria University and how the pandemic has disrupted higher education.
  4. Mid-life career changes.
  5. Lockdown and mental health.
  6. Top tips for local walks, theatre and a good book to read.

If you’d like to keep up to date with Lucy, you can connect with her on LinkedIn.

We’re on the hunt for new and interesting guests for 2021, so if you’d like to get invoved or put someone forward, please email Sarah@Astute.Work. See you next time.