Presented By

Stephen Waddington

Summary

Every episode explores the latest news and insights from the B2B marketing world and features a different industry and thought leader.

Latest Episode

19th September 2019  //  Meeting Metia’s creative director, Tony Snow

About The B2B Marketing Report

Multi-national marketing company Metia were looking to develop a podcast to cascasde their ideas and practises to existing customers and attract new clients.

We consulted with them on best practise for recording and on the structure of the podcast .

Going forward, the team at Metia was confident in sourcing guests, writing and conducting interviews and recording material, but wanted support and guidance in production and distribution.

We assisted with sourcing music and voice overs and produce and mix the podcast each month, giving it that professional finish. We also set up their RSS feed and hosting and pushed out to all major platforms.

The Latest Episode of
The B2B Marketing Report

19th September 2019  //  Meeting Metia’s creative director, Tony Snow

In the second episode of the B2B Marketing Report Metia Managing Director Stephen Waddington and colleagues discuss social media and the value of data, the new £100m Brexit campaign by the UK government, and the future of the CMO.

Our guest is Tony Snow – or Snowy to his friends and colleagues – Metia’s new Creative Director and industry veteran. He talks about why creativity is paramount in everything agencies do and why the creative brief is critical to successful campaigns.