About The MCA Prodcast
This is your fix for everything innovative in advertising production.
On each episode MCA’s founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future.
He’ll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater efficiency, to deliver outstanding creative campaigns.
You’ll hear who their best partners might be to deliver that for them across a multitude of channels and media types, and we might even hark back to some great old ads that have stood the test of time.
The Latest Episode of
The MCA Prodcast
To mark the end of a really successful season 2, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months.
Pat Murphy has been lucky enough to sit down with some of the real shining lights in our industry and we’ve covered so many different topics; from diversity and inclusion, to AI, virtual production, and the seismic shifts that have happened in advertising production in recent years.
How important is storytelling in advertising and how heavily should brands rely on data to inform their content decisions? Where in the process of devising your next campaign should you begin to think about DE&I? Can AI generated content be copyrighted?
Answering these questions and many more are:
· Rishad Tobaccowala – Author, Speaker, and Podcaster
· Efrain Ayala – Global Creativity and D&I Director at Reckitt.
· Andrew Robertson – President & CEO of BBDO Worldwide
· Nick Johnson – Global Head of Tech, Media & Comms at Osborne Clarke
· Melania Kulczycka – Client Director at VuFinder Studios
Season 3 of The MCA Prodcast will be landing in early 2024!
Hosted by Pat Murphy
Connect with Murphy Cobb and The Prodcast: